Welcome to Musi Atchar, the home of the mouth-watering Mnandi Atchaar Recipe! Our family's passion for food dates back to 1908 when our great-great-grandmother experimented with different spice and fruit/vegetable combinations, eventually stumbling on the secret recipe for our delicious atchar.
Musi Atchar was founded during the height of the Covid-19 pandemic by Modikoe Musi in Pretoria, South Africa, as nothing more than an Instagram challenge. The challenge was to prove that anyone could start a thriving small business without funding and connections. Musi Atchar started with no money, but Musi managed to turn it into a six-figure business in just a year, supplying his spicy product to almost all parts of South Africa.
At Musi Atchar, we pride ourselves on being a small business with big dreams, driven by a passion for creating great products and exceptional customer service. Our mission is to provide the best quality and tastiest atchar, using only the finest ingredients and spices. Our products are 100% natural and free from preservatives, making them a healthy and delicious addition to any meal.
We offer three different flavors of atchar: Normal, Musi Mild, and Musi Fire. Our subscription service allows customers to receive monthly deliveries of five to ten bottles of our delicious atchar in different parts of South Africa. We believe in putting our customers first and always giving them the best experience possible.
Our founder, Modikoe Musi, is a 23-year-old entrepreneur and luxury car salesman who used his expertise in e-commerce to build his own site and marketing campaign to get the atchar to customers. He got people to post about the product on their Instagram stories, and it started spreading like wildfire. Musi was inspired to start the business when he saw his mother making atchar in his parents' home. He noticed that his mother's atchar was delicious and thought that there might be someone else out there who might like it.
Musi's journey was a bit harder than it should have been, but the tips he learned along the way are what carried him through the journey and helped him succeed. One of the best things he learned is that if you put your customers first and always give, they will want to support you at all costs.
At Musi Atchar, we believe in the AIDA principle, which stands for Attention, Interest, Desire, and Action. Our unique and delicious atchar is sure to capture your attention, and our commitment to quality and exceptional customer service will keep you interested. Our healthy and preservative-free products are sure to create a desire for more, and our easy-to-use subscription service makes it simple to take action and get your hands on our delicious atchar.
In conclusion, Musi Atchar is a small business with a big heart, driven by a passion for creating delicious products and providing exceptional customer service. Our mouth-watering Mnandi Atchaar Recipe is the result of over a century of experimentation and refinement, and our commitment to quality and natural ingredients is second to none. Try our atchar today and experience the difference for yourself!